Transcultural Marketing for Incremental and Radical Innovation

Transcultural Marketing for Incremental and Radical Innovation

Author: Bryan Christiansen

Publisher: Business Science Reference

ISBN: 1466647493

Category: Business & Economics

Page: 560

View: 225

Get eBOOK →
As technology continues to drive innovation and impact societies across multiple national boundaries and cultures, new approaches towards marketing products must be created and implemented to be successful in an era of hypercompetition. Transcultural Marketing for Incremental & Radical Innovation provides in depth discussion on tactics for improving existing products while inventing completely new products and product categories. This publication will prove to be helpful for scholars, practitioners, and university students who wish to better understand the importance of marketing products and services across different cultures and multiple languages.

Transcultural Marketing for Incremental and Radical Innovation

Transcultural Marketing for Incremental and Radical Innovation

Author: Christiansen, Bryan

Publisher: IGI Global

ISBN: 9781466647503

Category: Business & Economics

Page: 588

View: 856

Get eBOOK →
As technology continues to drive innovation and impact societies across multiple national boundaries and cultures, new approaches towards marketing products must be created and implemented to be successful in an era of hypercompetition. Transcultural Marketing for Incremental & Radical Innovation provides in depth discussion on tactics for improving existing products while inventing completely new products and product categories. This publication will prove to be helpful for scholars, practitioners, and university students who wish to better understand the importance of marketing products and services across different cultures and multiple languages.

Economics: Concepts, Methodologies, Tools, and Applications

Economics: Concepts, Methodologies, Tools, and Applications

Author: Management Association, Information Resources

Publisher: IGI Global

ISBN: 9781466684690

Category: Business & Economics

Page: 1803

View: 357

Get eBOOK →
Organizations, governments, and corporations are all concerned with distributing their goods and services to those who need them most, consequently benefiting in the process. Only by carefully considering the interrelated nature of social systems can organizations achieve the success they strive for. Economics: Concepts, Methodolgies, Tools, and Applications explores the interactions between market agents and their impact on global prosperity. Incorporating both theoretical background and advanced concepts in the discipline, this multi-volume reference is intended for policymakers, economists, business leaders, governmental and non-governmental organizations, and students of economic theory.

Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices

Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices

Author: Kaufmann, Hans-Ruediger

Publisher: IGI Global

ISBN: 9781466658813

Category: Business & Economics

Page: 668

View: 809

Get eBOOK →
The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic of consumerism, enabling business to succeed in a consumer-driven market. Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior. As a comprehensive reference source on topics pertaining to consumer management, identity, and behavior, this publication is intended for use by marketing professionals, business managers, students, and academicians.

Handbook of Research on Impacts of International Business and Political Affairs on the Global Economy

Handbook of Research on Impacts of International Business and Political Affairs on the Global Economy

Author: Zakaria, Norhayati

Publisher: IGI Global

ISBN: 9781466698079

Category: Business & Economics

Page: 450

View: 702

Get eBOOK →
The growth of global commerce depends on many different factors and strategies in order for multinational corporations to efficiently compete and thrive in the international marketplace. In addition to business strategies, corporations must also be aware of political affairs that may impact their global economic status. The Handbook of Research on Impacts of International Business and Political Affairs on the Global Economy features dual perspectives on the business and political viewpoints for nations striving to maintain their economic standing in the era of globalization. Providing insight into various economic factors impacting global businesses and international affairs, this publication is a critical reference source for students, policymakers, international diplomats, researchers, scholars, and practitioners interested in financial challenges in the era of globalization.

Social Issues in the Workplace: Breakthroughs in Research and Practice

Social Issues in the Workplace: Breakthroughs in Research and Practice

Author: Management Association, Information Resources

Publisher: IGI Global

ISBN: 9781522539186

Category: Business & Economics

Page: 986

View: 694

Get eBOOK →
Corporations have a social responsibility to assist in the overall well-being of their employees through the compliance of moral business standards and practices. However, many societies still face serious issues related to unethical business practices. Social Issues in the Workplace: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on the components and impacts of social issues on the workplace. Highlighting a range of pertinent topics such as business communication, psychological health, and work-life balance, this multi-volume book is ideally designed for managers, professionals, researchers, students, and academics interested in social issues in the workplace.

Handbook of Research on Race, Gender, and the Fight for Equality

Handbook of Research on Race, Gender, and the Fight for Equality

Author: Prescott, Julie

Publisher: IGI Global

ISBN: 9781522500483

Category: Social Science

Page: 744

View: 798

Get eBOOK →
Diversity in the workforce can be attributed to both a popular, cultural shift and legislative intervention. Despite these forces, discrimination endures in all aspects of Western society from education to employment. Unequal pay and opportunities for promotion are symptoms of a systematic discrimination of individuals based on race and gender. The Handbook of Research on Race, Gender, and the Fight for Equality provides a critical look at race, gender, and modern day discrimination. Focusing on workplace and educational dynamics, the research found within this book addresses equal opportunity and diversity requirements from a myriad of perspectives. This book is an essential reference source for professionals and researchers working in equality as well as managers and those in leadership roles.

Technological Solutions for Sustainable Business Practice in Asia

Technological Solutions for Sustainable Business Practice in Asia

Author: Ordóñez de Pablos, Patricia

Publisher: IGI Global

ISBN: 9781466684638

Category: Business & Economics

Page: 376

View: 395

Get eBOOK →
Central Asian countries play a geostrategic role in world economy and politics. As a result, efforts are being made to establish an effective channel of communication between academic and research institutions, policymakers, government agencies, and individuals concerned with the complexities of Asian business, information technologies, sustainable development, and globalization. Technological Solutions for Sustainable Business Practice in Asia provides an in-depth analysis on Asian economy, business, and management with a clear international and interdisciplinary approach. This comprehensive resource is beneficial for academics, PhD students, policymakers, and government officials.

Developing Business Strategies and Identifying Risk Factors in Modern Organizations

Developing Business Strategies and Identifying Risk Factors in Modern Organizations

Author: Tavana, Madjid

Publisher: IGI Global

ISBN: 9781466648616

Category: Business & Economics

Page: 309

View: 643

Get eBOOK →
As there is a vast amount of information to consider when offering quality services, organizations have developed techniques for identifying risk factors to be taken into consideration when constructing effective business strategies. Developing Business Strategies and Identifying Risk Factors in Modern Organizations presents new methodologies currently being utilized to formulate and solve strategic issues in order to escape the jeopardy of possible business risks. By highlighting a multitude of sciences and their influences on modern organizations; this book is an essential reference for decision makers and researchers in business, industry, government, and academia.

Cross-Cultural Interaction: Concepts, Methodologies, Tools, and Applications

Cross-Cultural Interaction: Concepts, Methodologies, Tools, and Applications

Author: Management Association, Information Resources

Publisher: IGI Global

ISBN: 9781466649804

Category: Language Arts & Disciplines

Page: 1808

View: 872

Get eBOOK →
In a globalized society, individuals in business, government, and a variety of other fields must frequently communicate and work with individuals of different cultures and backgrounds. Effectively bridging the culture gap is critical to success in such scenarios. Cross-Cultural Interaction: Concepts, Methodologies, Tools, and Applications explores contemporary research and historical perspectives on intercultural competencies and transnational organizations. This three-volume compilation will present a compendium of knowledge on cultural diversity and the impact this has on modern interpersonal interactions. Within these pages, a variety of researchers, scholars, professionals, and leaders who interact regularly with the global society will find useful insight and fresh perspectives on the field of cross-cultural interaction.

Gender and Diversity: Concepts, Methodologies, Tools, and Applications

Gender and Diversity: Concepts, Methodologies, Tools, and Applications

Author: Management Association, Information Resources

Publisher: IGI Global

ISBN: 9781522569138

Category: Social Science

Page: 2006

View: 157

Get eBOOK →
Today, gender inequality and diversity are at the forefront of discussion, as the issue has become an international concern for politicians, government agencies, social activists, and the general public. Consequently, the need to foster and sustain diversity and inclusiveness in the interactions among various groups of people is relevant today more than ever. Gender and Diversity: Concepts, Methodologies, Tools, and Applications provides a critical look at gender and modern-day discrimination and solutions to creating sustainable diversity across numerous contexts and fields. Highlighting a range of topics such as anti-discrimination measures, workforce diversity, and gender inequality, this multi-volume book is designed for legislators and policy makers, practitioners, academicians, gender studies researchers, and graduate-level students interested in all aspects of gender and diversity studies.

Handbook of Research on Global Business Opportunities

Handbook of Research on Global Business Opportunities

Author: Christiansen, Bryan

Publisher: IGI Global

ISBN: 9781466665521

Category: Business & Economics

Page: 702

View: 800

Get eBOOK →
In the modern globalized economy, it is important for businesses of all sizes to take advantage of the opportunity to enter diverse markets around the world. Through an international presence, organizations can remain competitive. The Handbook of Research on Global Business Opportunities combines comprehensive viewpoints and research on various business enterprises from around the world in companies of all sizes and models, discussing different aspects and concerns in the global business environment such as corruption, taxation, supply chain management, and economic impacts. This handbook is an essential reference source for business executives from both large and small firms, business scholars, researchers, academics, students, and professionals.