The SAGE Handbook of Social Media Research Methods

The SAGE Handbook of Social Media Research Methods

Author: Luke Sloan

Publisher: SAGE

ISBN: 9781473987210

Category: Computers

Page: 728

View: 170

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With coverage of the entire research process in social media, data collection and analysis on specific platforms, and innovative developments in the field, this handbook is the ultimate resource for those looking to tackle the challenges that come with doing research in this sphere.

The SAGE Handbook of Social Media Marketing

The SAGE Handbook of Social Media Marketing

Author: Annmarie Hanlon

Publisher: SAGE

ISBN: 9781529784473

Category: Business & Economics

Page: 542

View: 937

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This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales.

The SAGE Handbook of Social Media Research Methods

The SAGE Handbook of Social Media Research Methods

Author: Anabel Quan-Haase

Publisher: SAGE

ISBN: 9781529784923

Category: Reference

Page: 769

View: 857

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This second edition has been comprehensively updated and expanded, from 39 to 49 chapters. The Handbook spans the entire research process, from data collection to analysis and interpretation.

The SAGE Handbook of Social Media

The SAGE Handbook of Social Media

Author: Jean Burgess

Publisher: SAGE Publications Limited

ISBN: 1526486873

Category: Social Science

Page: 662

View: 102

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The world is in the midst of a social media paradigm. Once viewed as trivial and peripheral, social media platforms like Twitter, Facebook and WeChat have become an important part of the information and communication infrastructure of society. They are bound up with business and politics as well as everyday life, work, and personal relationships. This international Handbook addresses the most significant research themes, methodological approaches and debates in the study of social media. It contains substantial chapters written especially for this book by leading scholars from a range of disciplinary perspectives, covering everything from computational social science to sexual self-expression. Part 1: Histories And Pre-Histories Part 2: Approaches And Methods Part 3: Platforms, Technologies And Business Models Part 4: Cultures And Practices Part 5: Social And Economic Domains

The SAGE Handbook of Social Media Marketing

The SAGE Handbook of Social Media Marketing

Author: Annmarie Hanlon

Publisher: SAGE

ISBN: 9781529788433

Category: Business & Economics

Page: 552

View: 406

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Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales. This Handbook brings together the critical factors in social media marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring the area. Part 1: Foundations of Social Media Marketing Part 2: Methodologies and Theories in Social Media Part 3: Channels and Platforms in Social Media Part 4: Tools, Tactics, and Techniques in Social Media Marketing Part 5: Management and Metrics in Social Media Part 6: Ethical Issues in Social Media

The SAGE Handbook of Social Network Analysis

The SAGE Handbook of Social Network Analysis

Author: John Scott

Publisher: SAGE

ISBN: 9781446250112

Category: Social Science

Page: 640

View: 621

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This sparkling Handbook offers an unrivalled resource for those engaged in the cutting edge field of social network analysis. Systematically, it introduces readers to the key concepts, substantive topics, central methods and prime debates. Among the specific areas covered are: Network theory Interdisciplinary applications Online networks Corporate networks Lobbying networks Deviant networks Measuring devices Key Methodologies Software applications. The result is a peerless resource for teachers and students which offers a critical survey of the origins, basic issues and major debates. The Handbook provides a one-stop guide that will be used by readers for decades to come.

The SAGE Handbook of Qualitative Research Design

The SAGE Handbook of Qualitative Research Design

Author: Uwe Flick

Publisher: SAGE

ISBN: 9781529766943

Category: Reference

Page: 1307

View: 552

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Containing contributions from over 90 top scholars from a range of social science disciplines, this Handbook is not just an anthology of different qualitative research designs and how/when to use them; it is a complete exploration of how and why these designs are shaped and how, why, and into what they are evolving.

Relationale Soziologie

Relationale Soziologie

Author: Jan Fuhse

Publisher: Springer-Verlag

ISBN: 9783531924021

Category: Social Science

Page: 293

View: 831

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Der Band stellt die relationale Soziologie als einen innovativen Theorie- und Forschungsansatz für aktuelle soziologische Diskussionen vor. Allgemein geht es der relationalen Soziologie um die theoretische Modellierung und empirische Analyse von sozialen Netzwerken als sozio-kulturelle Formationen – Netzwerkstruktur wird als verwoben mit kulturellen Mustern gedacht. Die internationalen Beiträge des Bandes zeigen theoretische und empirische Richtungen auf, mit denen der reine Strukturalismus der Netzwerkforschung überwunden werden kann. Dabei wird die Netzwerkforschung u.a. mit der Systemtheorie, der Soziologie der Konventionen und der Akteur-Netzwerk-Theorie in fruchtbare Verbindung gebracht. Mit Beiträgen von Harrison White, Roger Häußling, Ronald L. Breiger, Stephan Fuchs, Dirk Baecker, Sophie Mützel, Jan A. Fuhse, Athanasios Karafillidis, Boris Holzer, Christian Stegbauer, Patrick Aspers, Rainer Diaz-Bone, John Levi Martin und Monica Lee.

The SAGE Handbook of Digital Marketing

The SAGE Handbook of Digital Marketing

Author: Annmarie Hanlon

Publisher: SAGE

ISBN: 9781529784480

Category: Business & Economics

Page: 593

View: 461

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This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals to the different aspects of digital marketing strategy, tactics, metrics and management, and ethics.

The SAGE Handbook of the Digital Media Economy

The SAGE Handbook of the Digital Media Economy

Author: Terry Flew

Publisher: SAGE

ISBN: 9781529762129

Category: Language Arts & Disciplines

Page: 642

View: 904

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Debates about the digital media economy are at the heart of media and communication studies. An increasingly digitalised and datafied media environment has implications for every aspect of the field, from ownership and production, to distribution and consumption. The SAGE Handbook of the Digital Media Economy offers students, researchers and policy-makers a multidisciplinary overview of contemporary scholarship relating to the intersection of the digital economy and the media, cultural, and creative industries. It provides an overview of the major areas of debate, and conceptual and methodological frameworks, through chapters written by leading scholars from a range of disciplinary perspective. PART 1: Key Concepts PART 2: Methodological Approaches PART 3: Media Industries of the Digital Economy PART 4: Geographies of the Digital Economy PART 5: Law, Governance and Policy

The SAGE Handbook of Media Processes and Effects

The SAGE Handbook of Media Processes and Effects

Author: Robin L. Nabi

Publisher: SAGE Publications

ISBN: 9781506319025

Category: Language Arts & Disciplines

Page: 656

View: 981

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The study of media processes and effects is one of the most central to the discipline of communication and encompasses a vast array of theoretical perspectives, methodological tools, and applications to important social contexts. In light of this importance—as well as the rapid changes in the media environment that have occurred during the past 20 years—this Handbook explores where media effects research has been over the past several decades, and, equally important, contemplates where it should go in the years ahead. COVERAGE Part I offers an overview of the field and conceptualizations of media effects, along with a range of quantitative and qualitative methodologies used in the study of media effects. Part II focuses on prominent theoretical approaches to the study of media effects from a more societal perspective, tracing their historical contexts, theoretical developments, criticisms and controversies, and the impact of the new media environment on current and future research. Part III emphasizes the various factors that influence the critical functions of message selection and processing central to a host of mass media application contexts. Part IV reflects a dominant trend in the media effects literature—that of persuasion and learning—and traces related theoretical perspectives through the various contexts in which media may have such effects. Part V explores the contexts and audiences that have been traditional foci of media effects research, such as children, violence, body image, and race, addressing the theories most applicable to those contexts. Part VI highlights a concern central and unique to the communication discipline—message medium—and how it influences effects ranging from what messages are attended to, how we spend our time, and even how we think.

The SAGE Handbook of Online Research Methods

The SAGE Handbook of Online Research Methods

Author: Nigel G Fielding

Publisher: SAGE

ISBN: 9781473959309

Category: Reference

Page: 684

View: 738

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Online research methods are popular, dynamic and fast-changing. Following on from the great success of the first edition, published in 2008, The SAGE Handbook of Online Research Methods, Second Edition offers both updates of existing subject areas and new chapters covering more recent developments, such as social media, big data, data visualization and CAQDAS. Bringing together the leading names in both qualitative and quantitative online research, this new edition is organised into nine sections: 1. Online Research Methods 2. Designing Online Research 3. Online Data Capture and Data Collection 4. The Online Survey 5. Digital Quantitative Analysis 6. Digital Text Analysis 7. Virtual Ethnography 8. Online Secondary Analysis: Resources and Methods 9. The Future of Online Social Research The SAGE Handbook of Online Research Methods, Second Edition is an essential resource for anyone interested in the contemporary practice of computer-mediated research and scholarship.