The Boron Letters

2013-06-11
 | 
The Boron Letters

Author: Gary Halbert

Publisher:

ISBN: 1484825985

Category:

Page: 146

View: 263

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A series of letters by history's greatest copywriter Gary C. Halbert, explaining insider tactics and sage wisdom to his youngest son Bond.Once only available as part of a paid monthly premium, The Boron Letters are unique in the marketing universe and now they are a bona fide cult classic among direct response marketers and copywriters around the world.The letters inside are written from a father to a son, in a loving way that goes far beyond a mere sales book or fancy "boardroom" advertising advice...It's more than a Master's Degree in selling & persuasion...it's hands-down the best SPECIFIC and ACTIONABLE training on how to convince people to buy your products or services than I have ever read. The Boron Letters contain knowledge well beyond selling. The letters also explain how to navigate life's hurdles.This marketing classic is personal and easily digestible. Plus... immediately after reading the first chapters, you can go out and make money and a real, noticeable difference in your marketplace. There are very few successful direct response marketers (online or off) who don't owe something to Gary Halbert...and for many of them, The Boron Letters is the crown jewel in their collection.Copywriters and marketers read and re-read The Boron Letters over and over again for a reason.These strategies, secrets and tips are going to be relevant 5, 10, even 100 years from now because they deal honestly with the part of human psychology which never changes, how to convince and convert folks into buyers.Bottom line? Read the first chapter. Get into the flow of Gary's mind. Then read the second. I dare you to NOT finish the entire darn thing. After you put a few of the lessons into practice, you too will find yourself reading The Boron Letters again and again like so many of today's top marketers.If you don't already have your copy get it now. I promise you won't regret it. My best,Lawton Chiles

Summary of Gary Halbert & Bond Halbert's The Boron Letters

2022-06-13T22:59:00Z
 |  Business & Economics
Summary of Gary Halbert & Bond Halbert's The Boron Letters

Author: Everest Media,

Publisher: Everest Media LLC

ISBN: 9798822531963

Category: Business & Economics

Page: 30

View: 453

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Please note: This is a companion version & not the original book. Sample Book Insights: #1 I am going to write to you every day of the week, except Sunday, and spend about one hour on each letter. I intend to reread these letters after I am finished and use them as source material for a book. #2 The first thing I want to discuss is road work, which is walking, jogging, and running. I believe you should do about one hour of road work every day except Sunday. The best time to do this is right after you get out of bed. #3 The first lesson is about health, and it is clear why it comes first. Dad’s father died at the young age of 59 from heart failure, which spooked him. He became a health nut and then settled into a pattern of falling in and out of exercising. #4 The lesson isn’t just to keep at it. The moral of my dad’s workout story and mine is the same and it applies to all of life: don’t give up.

The Boron Letters Road Dog Edition

2015-06-16
 | 
The Boron Letters Road Dog Edition

Author: Bond Halbert

Publisher:

ISBN: 1514344335

Category:

Page: 278

View: 512

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This is the very special commemorative Road Dog Edition of Gary C. Halbert's world famous copywriting book The Boron Letters.We don't want sales of this version to disturb the ranking of the regular edition which is printed in a much wider format with plenty of room for taking notes.This rare special edition is in honor of Gary C. Halbert and all of his road dogs.Let me explain.Gary C. Halbert loved to keep at least one trusted family member or associate to pal around with all the time.He called these people his road dogs.When I was a small child I loved riding in cars.My father also said he found it amazing how I could fit in with his rich colleagues in Los Angeles or the bikers at my grandmother's bar in Florida.Because of all this I became a road dog so early, I can't even remember when he gave me the nickname Bondodog.I was not the first and there were a whole lot more Gary Halbert road dogs but being a road dog of Gary Halbert was not always fun.You never knew if you were going to come into a lot of money or get tortured.You could walk in one day to discover he already booked a flight sending you to a wild Spring Break party just so you can tell him about it or...He could get annoyed at your hearing problem and buy bullhorn just to wake you up in the morning.Why did we put up with it?I had to. He was my dad.But the real reason is Gary was a great teacher and he led a life which showed you how to think outside the box all the time.Anyway, The Boron Letters is one of those marketing books people read over and over again because you get more and more out of every time you pick it up.It's jam packed with greatness because he wrote the letters between his job of raking the visitor area in the morning and chow time, so each letter had to get right to the point.There are a lot of other reasons why The Boron Letters is such a popular book but because the modern road dogs (fans of The Boron Letters) take the book with them so often, I decided to create this special travel size road dog edition to commemorate my father's birthday which is also the anniversary of the very first Boron Letter written back in 1984.To prove the wisdom inside The Boron Letters is still powerful enough to give you a competitive edge, I have included my updates.I'd also like to take this opportunity to make special mention of people who have gone out of their way to support the Halbert legacy but The Boron Letters in particular.These are the folks who have contributed to creating the print or Kindle version or help by spreading the word of just how good these letters are. Lawton ChilesCaliban DarklockScott Haines Kevin HalbertBig Jason HendersonBedros KeuilianSam MarkowitzJason MoffatBenny Valenzuela

The Great Formula

2006-06-30
 |  Business & Economics
The Great Formula

Author: Mark Joyner

Publisher: John Wiley & Sons

ISBN: 9780470038888

Category: Business & Economics

Page: 256

View: 783

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Praise for THE GREAT FORMULA "This book reminds me of Isaac Newton's discovery of gravity-a stunningly simple idea that changed the course of history. I've seen The Great Formula create millionaires with surprising speed. It's an exact recipe to turn a marginal business into a successful one." —David Garfinkel, author, Customers on Demand "Mark Joyner has once again succeeded at coming up with an entertaining and educational marketing masterpiece." —Dr. Mani Sivasubramanian, infopreneur and heart surgeon "With all the fancy buzzwords used to describe how to achieve success, here is a commonsense formula that cuts through the chatter and goes straight to the heart of what really works. This is truly a new perspective." —Joseph Sugarman, Chairman, BluBlocker Corporation "Save yourself a couple hundred thousand dollars on that degree. Clear out your bookcase. The MBA curriculum for this generation is The Irresistible Offer and The Great Formula." —Lou D'Alo, PowerUp! Coaching and Consulting

The Boron Arsenides

2023-01-25
 |  Technology & Engineering
The Boron Arsenides

Author: David J. Fisher

Publisher: Materials Research Forum LLC

ISBN: 9781644902226

Category: Technology & Engineering

Page: 119

View: 144

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Boron Arsenide offers very interesting electronic properties, as well as a high thermal conductivity; nearly 10 times higher than that of silicon. It has been hailed as ‘the best semiconductor material ever found’. The present book presents a detailed review of this material and its potential applications. The materials covered include Icosahedral Boron Arsenide, Hexagonal Boron Arsenide, Amorphous Boron Arsenide and Cubic Boron Arsenide. The book references 166 original resources with their direct web links for in-depth reading. Keywords: Boron Arsenides, Electron Mobility, Hole Mobility, Band-gap, Monolayers, Defects, Mechanical Properties, Photo-electrodes, Thermal Conductivity, Heat-spreading.

Affiliate Marketing For Dummies

2019-11-18
 |  Business & Economics
Affiliate Marketing For Dummies

Author: Ted Sudol

Publisher: John Wiley & Sons

ISBN: 9781119628330

Category: Business & Economics

Page: 352

View: 112

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Get Your Piece of the Hottest Business Online Today! Affiliate marketing is your route to earning some serious bucks. Thousands of companies both large & small like Amazon, Sears, Best Buy, Overstock, Lowe’s, Priceline & others have programs so you can profit from the thousands of products they offer. Affiliate marketing is ideal for bloggers looking to monetize their work. This is a multibillion-dollar market, and there are 10+ million people involved in the biz worldwide. There’s always room for more because the opportunity keeps growing as more and more companies offer affiliate programs. Affiliate Marketing For Dummies shows you how to get a slice of the pie! Choose the right affiliate product or service for you Find the best affiliate programs for you Find the best affiliate marketing strategies Affiliate Marketing for Dummies is your friendly step-by-step guide to getting in on this moneymaker—big time.

Conversational Marketing

2019-01-30
 |  Business & Economics
Conversational Marketing

Author: David Cancel

Publisher: John Wiley & Sons

ISBN: 9781119541837

Category: Business & Economics

Page: 288

View: 426

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Real-time conversations turn leads into customers Conversational Marketing is the definitive guide to generating better leads and closing more sales. Traditional sales and marketing methods have failed to keep pace with the way modern, internet-savvy consumers purchase goods and services. Modern messaging apps, which allow for real-time conversations and instant feedback, have transformed the way we interact in our personal and professional lives, yet most businesses still rely on 20th century technology to communicate with 21st century customers. Online forms, email inquiries, and follow-up sales calls don’t provide the immediacy that modern consumers expect. Conversational marketing and sales are part of a new methodology centered around real-time, one-on-one conversations with customers via chatbots and messaging. By allowing your business to communicate with customers in real time—when it’s most convenient for them—conversational marketing improves the customer experience, generates more leads, and helps you convert more leads into customers. Conversational Marketing pioneers David Cancel and Dave Gerhardt explain how to: Merge inbound and outbound tactics into a more productive dialog with customers Integrate conversational marketing techniques into your existing sales and marketing workflow Face-to-face meetings, phone calls, and email exchanges remain important to customer relations, but adding a layer of immediate, individual conversation drives the customer experience—and sales—sky-high.

Overdeliver

2019-04-09
 |  Business & Economics
Overdeliver

Author: Brian Kurtz

Publisher: Hay House, Inc

ISBN: 9781401956752

Category: Business & Economics

Page: 314

View: 528

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Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to the state-of-the-art strategies, tactics, and channels of today. Overdeliver distills his expertise from working in the trenches over almost four decades to help readers build a business that maximizes both revenue and relationships. Marketing isn't everything, according to Brian Kurtz. It's the only thing. If you have a vision or a mission in life, why not share it with millions instead of dozens? And while you are sharing it with as many people as possible and creating maximum impact, why not measure everything and make all of your marketing accountable? That's what this book is all about. In the world of direct marketing, Brian Kurtz has seen it all and done it all over almost four decades. And he lives by the philosophy, "Those who did it have a responsibility to teach it." Here's a small sample of what you'll learn: • The 4 Pillars of Being Extraordinary • The 5 Principles of why "Original Source" matters • The 7 Characteristics that are present in every world class copywriter • Multiple ways to track the metrics that matter in every campaign and every medium, online and offline • Why customer service and fulfillment are marketing functions • That the most important capital you own has nothing to do with money • And much more Whether you're new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you're doing while you're doing it. Kurtz takes you inside the craft to help you use all the tools at your disposal--from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more--so you can succeed wildly, exceed all your expectations, and overdeliver every time.

Copywriting Secrets Of Million Dollar Marketers Revealed

2012-04-30
 | 
Copywriting Secrets Of Million Dollar Marketers Revealed

Author: Brian Cassingena

Publisher: Lulu.com

ISBN: 9781471092855

Category:

Page: 253

View: 313

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Discover the inside stories from 8 super successful marketing experts who share their stories with YOU in this book. Revealed:- The behind the scenes story of Gary Halbert's famous "Coat of Arms" letter . . . and how it literally filled his office with bags of checks, day after day- How Gary Halbert created winning ad after winning ad . . . the simple process he used to become the greatest copywriter inhistory . . . revealed in this book- The 5 elements of irresistable offers which have made Pete Godfrey the #1 most sought after copywriter in Australia . . . and one of the best in the world- Jennie Armato's top secret strategy which gives her an unheard of 90% conversion rate of internet leads to cash buyers- How to write ads & sales letters which make millions of dollars . . . Trevor Crook reveals how he writes the kind of sales copy which allows him to live the 'Laptop Lifestyle' . . .

300ND Fitness - No Drugs, No Diet, No Days Off

2018-03-06
 |  Health & Fitness
300ND Fitness - No Drugs, No Diet, No Days Off

Author: Steven Wilmes

Publisher: Lulu.com

ISBN: 9781365660139

Category: Health & Fitness

Page: 70

View: 624

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300ND is a sustainable fitness program with one focus - losing weight through good, clean living. This is the story of my personal journey to lose 62 pounds and 9 inches off my waist. In this book, I give you the secrets to sustainable weight loss. We embrace good clean living, the kind of living that we did as kids before there were terms like sustainable, environmentalism, recycle, NON-GMO, and organic; before microwaves and TV dinners. When we were kids we ate real food and we got our exercise from playing outside - running, jumping, climbing trees and riding our bikes. And we were fit, healthy, skinny and felt good.

Tools of Titans

2017
 |  Business & Economics
Tools of Titans

Author: Timothy Ferriss

Publisher: Houghton Mifflin

ISBN: 9781328683786

Category: Business & Economics

Page: 739

View: 788

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"Fitness, money, and wisdom--here are the tools. Over the last two years ... Tim Ferriss has collected the routines and tools of world-class performers around the globe. Now, the distilled notebook of tips and tricks that helped him double his income, flexibility, happiness, and more is available as Tools of Titans"--Page 4 of cover.

Boron Proxies in Paleoceanography and Paleoclimatology

2019-02-18
 |  Science
Boron Proxies in Paleoceanography and Paleoclimatology

Author: Bärbel Hönisch

Publisher: John Wiley & Sons

ISBN: 9781119010647

Category: Science

Page: 248

View: 539

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Anthropogenic carbon dioxide emissions do not only warm our planet but also acidify our oceans. It is currently unclear to which degree Earth’s climate and marine life will be impacted by these changes but information from Earth history, particularly the geochemical signals of past environmental changes stored in the fossil remains of marine organisms, can help us predict possible future changes. This book aims to be a primer for scientists who seek to apply boron proxies in marine carbonates to estimate past seawater carbonate chemistry and atmospheric pCO2. Boron proxies (δ11B and B/Ca) were introduced nearly three decades ago, with subsequent strides being made in understanding their mechanistic functioning. This text reviews current knowledge about the aqueous systematics, the inorganic and biological controls on boron isotope fractionation and incorporation into marine carbonates, as well as the analytical techniques for measurement of boron proxies. Laboratory and field calibrations of the boron proxies are summarized, and similarities between modern calibrations are explored to suggest estimates for proxy sensitivities in marine calcifiers that are now extinct. Example applications illustrate the potential for reconstructing paleo-atmospheric pCO2 from boron isotopes. Also explored are the sensitivity of paleo-ocean acidity and pCO2 reconstructions to boron isotope proxy systematics that are currently less well understood, including the elemental and boron isotopic composition of seawater through time, seawater alkalinity, temperature and salinity, and their collective impact on the uncertainty of paleo-reconstructions. The B/Ca proxy is based on the same mechanistic principles as the boron isotope proxy, but empirical calibrations suggest seawater pH is not the only controlling factor. B/Ca therefore has the potential to provide a second carbonate parameter that could be paired with δ11B to fully constrain the ocean carbonate system, but the associated uncertainties are large. This text reviews and examines what is currently known about the B/Ca proxy systematics. As more scientists embark on characterizing past ocean acidity and atmospheric pCO2, Boron in Paleoceanography and Paleoclimatology provides a resource to introduce geoscientists to the opportunities and complications of boron proxies, including potential avenues to further refine them.