One Billion Customers

One Billion Customers

Author: James McGregor

Publisher: Simon and Schuster

ISBN: 9780743258418

Category: Business & Economics

Page: 354

View: 176

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A blueprint for doing business successfully in the rapidly growing Chinese consumer market shares insight into China's remarkable emergence as a global economic power, the nation's seemingly contradictory business practices, and the experiences of high-profile foreign companies and businesspeople. Reprint. 40,000 first printing.

Summary: One Billion Customers

Summary: One Billion Customers

Author: BusinessNews Publishing

Publisher: Primento

ISBN: 9782511016237

Category: Law

Page: 15

View: 751

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The must-read summary of James McGregor's book: "One Billion Customers: Lessons from the Front Lines of Doing Business in China". This complete summary of the ideas from James McGregor's book "One Billion Customers" shows that it is difficult to emphasise just how important the Chinese economy will end up becoming to the global economy in the future. China has already surpassed Britain as the world’s fourth-largest economy and is now well on its way to becoming the world’s largest market. In his book, the author explains that foreign companies are therefore flocking to get a foothold in China before the market really becomes well established. This summary offers an insight into how the Chinese do business and how to understand and work with them in order to succeed in business in the future. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "One Billion Customers" and find out what you need to do in order to access the market in China and sell over a billion products.

International Negotiation in China and India

International Negotiation in China and India

Author: R. Kumar

Publisher: Springer

ISBN: 9780230353909

Category: Business & Economics

Page: 189

View: 327

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Negotiation is an important managerial skill. The ability to negotiate across cultures becomes even more challenging due to differences in institutional practices. This book explores how the institutional environment in India and China shapes their negotiating behaviour.

The Palgrave Handbook of Interactive Marketing

The Palgrave Handbook of Interactive Marketing

Author: Cheng Lu Wang

Publisher: Springer Nature

ISBN: 9783031149610

Category: Business & Economics

Page: 1067

View: 610

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Interactive marketing, as one of the fastest growing academic fields in contemporary business world, is the multi-directional value creation and mutual-influence marketing process through active customer connection, engagement, participation and interaction. Contemporary interactive marketing has moved beyond the scope of direct marketing or digital marketing, as the market is becoming a forum for conversations and interactions among connected actors or participants in platform ecosystems. The advancement of mobile technology with interactive content and personalized experience makes interactive marketing the new normal in the business world. This handbook contains the most comprehensive and cutting-edge knowledge in the interactive marketing field. The 41 chapters that are divided into eight sections cover all aspects of contemporary interactive marketing realm, including social media and influencer marketing, big data and machine learning in predictive analytics, mobile marketing and proximity marketing, interactive digital marketing and Omnichannel marketing, AI, VR and AR in business applications. With a focal point on interactive marketing, this handbook takes a multidiscipline perspective, from new technology innovations, social media and platform application, economic and cultural impacts, social and psychological analysis, and management and information system. This book provides a timely and comprehensive textbook companion and/or course project resource for college educators and students used for variety of graduate and undergraduate marketing courses, such as Digital Marketing, Internet Marketing, Social Media Marketing, New Media Communication, Marketing Analytics and Marketing Management, etc. It offers valuable references for academic researchers who are interesting conducting and publishing in interactive marketing research. The state-of-art review and emerging new trends presented in the book are particularly useful for research idea generation and conceptual development. The book also putts forward insightful guidelines and practical tools for business management in the application of new interactive marketing strategies and applications in the real world practices.

Innovation in an Advanced Consumer Society

Innovation in an Advanced Consumer Society

Author: Peder Inge Furseth

Publisher: Oxford University Press

ISBN: 9780191015212

Category: Business & Economics

Page: 208

View: 908

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This book aims to develop innovation theory by focusing on innovation in a consumer society. In an advanced consumer society, services dominate and are provided through digital as well as physical channels by local, national and global firms. This book aims to identify the ways in which value can be increased for all stakeholders through both incremental and disruptive innovation. When interacting with leading businesses, there is a common acceptance that we need a better understanding of how to innovate in a service economy. Today, most advanced economies are service and knowledge based, accounting for about 70 percent of GDP. OECD reports document a considerable knowledge gap related to service innovation. It is a challenge for both business and society that future economic growth will increasingly be based on services rather than manufacturing and products. Failing to understand innovation issues in this context as an engine for growth is somewhat alarming. This raises the question: do we know how to innovate successfully in a consumer driven society? In this book, the authors develop the concept of Value Driven Service Innovation, alongside a methodology for applying this approach in practice: the Service Innovation Triangle. They develop a better understanding of innovation, based on the uniqueness of services in order to develop the theory of service innovation suitable for a consumer society.

Handbook of Research on Customer Equity in Marketing

Handbook of Research on Customer Equity in Marketing

Author: V. Kumar

Publisher: Edward Elgar Publishing

ISBN: 9781781004982

Category: Business & Economics

Page: 528

View: 334

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Customer equity has emerged as the most important metric to manage firm performance. This Handbook covers a broad range of strategic and tactical issues related to defining, measuring, managing, and implementing the customer equity metric for maximizin

Western Perspectives on the People's Republic of China

Western Perspectives on the People's Republic of China

Author: Colin Mackerras

Publisher: World Scientific

ISBN: 9789814566568

Category: Political Science

Page: 272

View: 994

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How have Westerners seen the People's Republic of China over the years? The question raises many important issues, which this book aims to present, analyze and explain. The basic conclusion is that Western perspectives are somewhat more complex than simply viewing China's realities. Involved also are politics and power relations, trends in journalism and scholarship, as well as individual and group personalities and psychologies. Based on extensive personal experiences in China dating back to 1964 and wide-ranging travel in Tibet and ethnic regions since the 1980s, the author attempts to distinguish trends in different Western countries. However, most of the material will concern the United States, which has been the dominant contributor to Western perspectives during the whole period of concern to this book. The perspectives are taken up by topic, including politics, economy, society, and ethnic minorities. Inherent in each topic is the way cultures see and react towards each other. Images and perspectives can affect policy, and have done so many times in the past, which adds to the importance of this book. It also takes up questions of the sources of Western perspectives, both in terms of direct sources, such as newspapers, television or the internet, and deeper ones, such as social values and temperament. Contents:IntroductionHistorical BackgroundPolitical and International Relations Perspectives on China, 1949–1971Trends in Political and Foreign Relations Perspectives on China, 1971–2001Political and General Western Perspectives on China in the Twenty-First CenturyPerspectives on the Chinese Economy, Population Policy and Environment to the End of the Twentieth CenturyThe Twenty-First Century: Perspectives on the Chinese Economy, Population Issues and EnvironmentSocio-cultural Perspectives on the People's Republic of ChinaPerspectives on the Ethnic MinoritiesConclusion Readership: Undergraduates, graduates, academics and researchers who are interested in Chinese politics, economy and society, especially its ethnic minorities. Keywords:Political and Foreign Relations;Chinese Economy;Population Policy and Environment;Socio-cultural Images;Ethnic MinoritiesKey Features:The book deals with a range of perspectives/images on the People's Republic of China, including the highly important and controversial topic of Western perspectives on the ethnic minorities, especially Tibet and the TibetansThe book incorporates the author's extensive personal experiences in the People's Republic dating back to 1964, and his extensive travel in Tibet and ethnic regions since the 1980s

CyberStrong

CyberStrong

Author: Ajay Singh

Publisher: Sage Publications Pvt. Limited

ISBN: 9789353885502

Category: Business & Economics

Page: 297

View: 415

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Cyber risk is one of the biggest challenges businesses face in the 21st Century. The increasing dependence and use of technology to run businesses combined with the spate of cyber-attacks and risk to reputational damage in recent times has made cybersecurity a top priority for corporates as well as big and small businesses Limited knowledge of cybersecurity among business leaders and managers is a major barrier for effective cyber risk management. This book empowers business managers to assess cyber threats, integrate cybersecurity strategy with business goals, and build appropriate response systems to deal with cyber risks.

How the Market Is Changing China's News

How the Market Is Changing China's News

Author: Xin Xin

Publisher: Lexington Books

ISBN: 9780739150979

Category: Social Science

Page: 194

View: 382

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This book provides a micro-analysis of the impact of marketisation and globalization on China’s media system over the last three decades with a focus on Xinhua News Agency – one of the most influential propaganda apparatuses of the Chinese Communist Party. It investigates not only Xinhua itself, but also its evolving relations with news sources, media clients and other social institutions.

Augmented Customer Strategy

Augmented Customer Strategy

Author: Gilles N'Goala

Publisher: John Wiley & Sons

ISBN: 9781119618249

Category: Business & Economics

Page: 326

View: 389

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Digital transformation is shaping a new landscape for businesses and their customers. For marketing professionals, advancing technology (artificial intelligence, robots, chatbots, etc.) and the explosion of personal data available present great opportunities to offer customers experiences that are ever richer, more fluid and more connected. For customers, this ecosystem is synonymous with new roles. They are more autonomous and have power alongside the company: they influence, innovate, punish and more. These developments push companies to implement new customer strategies. It is in this context, marked by pitfalls and paradoxes, that the authors of this book reflect on the customer relationship, what it has become and what it will be tomorrow. The book provides practitioners, teacher-researchers and Master's students with a state of the art and a prospective vision of customer relations in a digital world. It is aimed at those who want to gain an up-to-date understanding of the field and find all the keys needed to project themselves into the future.