Library Marketing and Communications

2020-09-01
 |  Language Arts & Disciplines
Library Marketing and Communications

Author: Cordelia Anderson

Publisher: American Library Association

ISBN: 9780838947999

Category: Language Arts & Disciplines

Page: 25

View: 486

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Effectively marketing libraries by persuasively communicating their relevance is key to ensuring their future. Speaking directly to those in senior leadership positions, Anderson lays out the structural and organizational changes needed to help libraries answer the relevance question and maximize their marketing and communications efforts. Focusing on big-picture strategies, she shares lessons learned from her 20+ year career in library marketing and communications. No matter what type or size of library you help to lead, by reading this book you will - gain insight into why libraries need to tell their stories more effectively than they are today; - be able to craft a strategic roadmap for marketing your library and communicating its value in a variety of ways that resonate with key audiences; - see why improvements to the structure of your marketing and communications team can lead to better results; - learn practical methods for incorporating audience research into your planning; - know how to remove customer barriers and discontinue practices that are thwarting your marketing efforts; - receive guidance on preparing for potential crises; - understand how to be more community-focused by forming and sustaining partnerships; and - feel confident in engaging with stakeholders so that they become your library's best ambassadors. This book will shake up your marketing and communications approach, helping you implement real changes for lasting results.

The Library Marketing Toolkit

2012-06-23
 |  Business & Economics
The Library Marketing Toolkit

Author: Ned Potter

Publisher: Facet Publishing

ISBN: 9781856048064

Category: Business & Economics

Page: 241

View: 312

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This Toolkit provides you with everything you need to successfully market any library. As libraries continue to fight for their survival amid growing expectations, competition from online sources and wavering public perceptions, effective marketing is increasingly becoming a critical tool to ensure the continued support of users, stakeholders and society as a whole. This unique practical guide offers expert coverage of every element of library marketing and branding for all sectors including archives and academic, public and special libraries, providing innovative and easy-to-implement techniques and ideas. The book is packed with case studies highlighting best practice and offering expert advice from thought-leaders including David Lee King and Alison Circle (US), Terry Kendrick and Rosemary Stamp (UK), Alison Wallbutton (New Zealand) and Rebecca Jones (Canada), plus institutions at the cutting-edge of library marketing including the British Library, New York Public Library, the National Archive, Cambridge University, JISC, the National Library of Singapore and the State Library of New South Wales. The key topics covered in the text are: • Seven key concepts for marketing libraries • Strategic marketing • The library brand • Marketing and the library building • An introduction to marketing online • Marketing with social media • Marketing with new technologies • Marketing and people • Internal marketing • Library advocacy as marketing • Marketing Special Collections and archives. Readership: The book is supplemented by a companion website and is essential reading for anyone involved in promoting their library or information service, whether at an academic, public or special library or in archives or records management. It’s also a useful guide for LIS students internationally who need to understand the practice of library marketing.

Academic Library Metamorphosis and Regeneration

2017-11-08
 |  Language Arts & Disciplines
Academic Library Metamorphosis and Regeneration

Author: Marcy Simons

Publisher: Rowman & Littlefield

ISBN: 9781442273085

Category: Language Arts & Disciplines

Page: 147

View: 149

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Academic Library Metamorphosis and Regeneration continues the discussions around change and transformation that are taking place in the library profession today. Academic libraries are undergoing change at a remarkable rate and have been through transitions that were unthinkable before disruptive technology changed everything. For academic libraries, changes in higher education, scholarly communication, and user expectations are driving a continuous need to adjust, transform, and re-create ourselves. This book explores the changes that led us to where we are today, reviews academic libraries that have transformed, and offers suggestions for those who are beginning a change process.

Library Services for Online Patrons: A Manual for Facilitating Access, Learning, and Engagement

2019-10-16
 |  Language Arts & Disciplines
Library Services for Online Patrons: A Manual for Facilitating Access, Learning, and Engagement

Author: Joelle E. Pitts

Publisher: ABC-CLIO

ISBN: 9781440859533

Category: Language Arts & Disciplines

Page: 200

View: 699

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This practical and holistic approach to offering library resources and services to online patrons addresses multiple areas of service to online patrons, including reference, instruction, access, and marketing. Academic libraries are wonderful resources for university students and faculty on campus, and public libraries thrive on providing targeted in-person services such as storytime, makerspaces, and adult programming. It can be easy, however, to forget about the large population of students, faculty, and community members who access library resources and use library services remotely. Library Services for Online Patrons reaches out to patrons who are not—or not always—located on campus or who seldom—if ever—visit libraries' physical facilities and who may not be aware of or able to equitably use library services. The authors focus on ways to organize library resources using principles of design and to cater library services to the specific needs of online students, faculty, and community members. They also address how to effectively target marketing to the online population and how to collaborate with campus and community stakeholders who work directly with them. Provides novel services and resources that will save librarians already serving online patrons time and energy Offers a broad, practical perspective to help novice librarians make initial connections with online learners Emphasizes the importance of identifying other institutional players in online education in order to effectively implement and market improvements Enhances understanding of the importance of universal design and how to assess possibilities for improvement in online services

Marketing Communications for Local Nonprofit Organizations

2001
 |  Business & Economics
Marketing Communications for Local Nonprofit Organizations

Author: Donald R. Self

Publisher: Routledge

ISBN: 9780789017024

Category: Business & Economics

Page: 266

View: 825

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As the competition for funding among nonprofit organizations becomes more intense, so does the need to develop survival strategies that focus limited resources in the most effective ways. Marketing Communications for Local Nonprofit Organizations: Targets and Tools presents proven methods for effectively reaching the target markets essential to your organization's future. This practical handbook provides expert guidance on how to successfully combine targets (employees, volunteers, relationships with the for-profit community) with tools (communications and media, fundraising) for maximum effect.

Library and Information Center Management, 9th Edition

2017-11-16
 |  Language Arts & Disciplines
Library and Information Center Management, 9th Edition

Author: Barbara B. Moran

Publisher: ABC-CLIO

ISBN: 9781440854484

Category: Language Arts & Disciplines

Page: 548

View: 897

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This essential, single-volume textbook supplies a comprehensive introduction to library management that addresses all the functions of management, specifically within the ever-evolving modern library environment. • The latest edition of a best-selling core management text—now in its ninth edition—covering all the management functions of libraries and information centers • Supplies new discussion topics, examples of management challenges, and case studies • Provides a global perspective on library management • Contains new discussion topics and case studies and offers supplementary online materials • Includes "Chapter Takeaways," a list of topics that the reader should understand after reading the chapter; "Management on the Job" sections referencing a specific journal article that demonstrates the chapter topic; and "Talk about It" and "Practice Your Skills" segments that offer readers a chance to demonstrate what they are learning

IFLA Public Library Service Guidelines

2010-07-30
 |  Social Science
IFLA Public Library Service Guidelines

Author: Christie Koontz

Publisher: Walter de Gruyter

ISBN: 9783110232271

Category: Social Science

Page: 130

View: 396

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The public library is the prime community access point designed to respond to a multitude of ever-changing information needs. These guidelines are framed to provide assistance to library and information professionals in most situations. They assist to better develop effective services, relevant collections, and accessible formats within the context and requirements of the local community. In this exciting and complex information world it is important for professionals in search of knowledge, information and creative experience to succeed. This is the 2nd edition of The Public Library Service IFLA/UNESCO Guidelines for Development.

Redesign Your Library Website

2016-05-16
 |  Language Arts & Disciplines
Redesign Your Library Website

Author: Stacy Ann Wittmann

Publisher: ABC-CLIO

ISBN: 9781440838576

Category: Language Arts & Disciplines

Page: 120

View: 237

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A comprehensive guide for all sizes of libraries, this book guides you through the entire process of effectively redesigning your library's website—from evaluating your current site and understanding user needs, to creating a budget, through to launching and maintaining your updated site. • Presents an approachable, complete guide that covers all steps in the process of revamping a library website, turning a potentially daunting challenge into a doable project, even for those without technical backgrounds • Describes various ways of handling specific steps for different sizes and types of libraries—from a "DIY" approach to cost-effective ways of hiring outside professionals • Provides an invaluable resource for librarians and library staff members charged with the task of designing or redesigning their library's website as well as for web developers and designers who work with libraries

Engaging Diverse Learners: Teaching Strategies for Academic Librarians

2017-02-13
 |  Language Arts & Disciplines
Engaging Diverse Learners: Teaching Strategies for Academic Librarians

Author: Mark Aaron Polger

Publisher: ABC-CLIO

ISBN: 9781440838514

Category: Language Arts & Disciplines

Page: 164

View: 929

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This book connects teaching practical strategies and ideas with educational theories to give you techniques to use in the classroom to capture students' attention and engage them with instruction. • Describes engagement techniques that work even for shy librarians or instructors who aren't naturally comfortable with performance aspects of teaching • Covers working with adult learners at different age groups and students with different English language abilities, from different socioeconomic backgrounds, or with various levels of technological competence, not just the "traditional" undergraduate • Presents methods to overcome and win over those learners who initially react with "Why do I need another library lesson?"

Building Community Engagement and Outreach in Libraries

2022-07-07
 |  Language Arts & Disciplines
Building Community Engagement and Outreach in Libraries

Author: Kathryn Moore Crowe

Publisher: Emerald Group Publishing

ISBN: 9781803823676

Category: Language Arts & Disciplines

Page: 228

View: 324

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An important addition to the research on how libraries can work with their communities to provide critical services and resources. Providing valuable insights about the diverse ways that outreach can be accomplished within and through communities, this volume serves as a significant resource for library managers, staff and their partners.

British Librarianship and Information Work 2001–2005

2016-04-15
 |  Language Arts & Disciplines
British Librarianship and Information Work 2001–2005

Author: J.H. Bowman

Publisher: Routledge

ISBN: 9781317171881

Category: Language Arts & Disciplines

Page: 568

View: 600

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This important reference volume covers developments in aspects of British library and information work during the five year period 2001-2005. Over forty contributors, all of whom are experts in their subject, provide an overview of their field along with extensive further references which act as a starting point for further research. The book provides a comprehensive record of library and information management during the past five years and will be essential reading for all scholars, library professionals and students.