Consumer Happiness: Multiple Perspectives

Consumer Happiness: Multiple Perspectives

Author: Tanusree Dutta

Publisher: Springer Nature

ISBN: 9789813363748

Category: Technology & Engineering

Page: 285

View: 748

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This book helps quench the quest of knowledge of academicians, researchers, and others interested in developing a complete and critical understanding of consumer happiness. The relentless search of happiness by humans is sought in different ways. Scientific discussion on happiness for long was considered a forte of Philosophers. Other disciplines seldom delved into this. But today not only science but neuroscience, marketing, and other varied fields have started delving into it and have developed a keen interest. The book has been conceptualized on this line of thinking and thus divided into two parts. The first part is customized towards understanding various perspectives of happiness and the relative importance of knowing the same. The first chapter of this section is on the biological perspective of happiness. The second is titled ‘Behavioural perspective’. The third chapter is an attempt to elucidate the cultural perspective of the concept of happiness. The fourth is on the role of technology in inducing happiness. Fifth and sixth are on theories of happiness and measuring happiness, respectively. Knowledge about the different perspective and theories has a wide range of benefits. It informs us about how the brain works, interprets, and reacts. This theoretical understanding helps us to move beyond the trial and error methods towards a more scientific underpinning of adoption of measures that would generate long-lasting happiness in consumers. The second part of the book is dedicated toward understanding consumer happiness from a neuroscience perspective, i.e. keeping consumer happy. This segment has ten chapters. The first is on differentiating the concept of happiness from satisfaction. The second is on sensory marketing and happiness. The third deals with the store design and shelving of products to generate happiness. Fourth and fifth chapters relate to persuading the consumers. While the fourth chapter is on developing persuasive messages and the fifth is on subliminal messaging sixth chapter is on pricing and seventh on advertising. The eighth chapter highlights the role of emotions and the ninth is on the different factors that induce happiness in consumers. The last chapter is about raising some unanswered questions and food for thought for readers. Together the contents of the book make for a complete understanding of the concept of happiness and how it is shaping the world of marketing. Addressing the ‘what’ and ‘how’ of consumer happiness in the same book makes the book comprehensive.

Does Having More Options Make Consumers Happy?

Does Having More Options Make Consumers Happy?

Author: Izey Victoria Odiase

Publisher:

ISBN: 9798674617068

Category:

Page: 28

View: 329

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This book is about two varying perspectives on the effectiveness and value of increased consumer choices. According to Malcolm Gladwell, more choices increases consumer happiness and satisfaction, but Barry Schwartz disagrees. We will analyze both perspectives and discuss the role of marketing professionals.

Satisfaction: A Behavioral Perspective on the Consumer

Satisfaction: A Behavioral Perspective on the Consumer

Author: Richard L. Oliver

Publisher: Routledge

ISBN: 9781317460220

Category: Business & Economics

Page: 544

View: 860

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Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all consumables - product or service.Author Richard L. Oliver traces the history of consumer satisfaction from its earliest roots, and brings together the very latest thinking on the consequences of satisfying (or not satisfying) a firm's customers. He describes today's best practices in business, and broadens the determinants of satisfaction to include needs, quality, fairness, and regret ('what might have been').The book culminates in Oliver's detailed model of consumption processing and his satisfaction measurement scale. The text concludes with a section on the long-term effects of satisfaction, and why an understanding of satisfaction psychology is vitally important to top management.

The Rise of Positive Luxury

The Rise of Positive Luxury

Author: Wided Batat

Publisher: Taylor & Francis

ISBN: 9781000624168

Category: Business & Economics

Page: 260

View: 117

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Offering a holistic approach to positive luxury, this comprehensive book provides a novel framework grounded in the new paradigm of Transformative Luxury Research (TLR) stream. TLR helps luxury businesses and researchers develop in-depth knowledge about the mechanisms and factors that shape the future of positive luxury thinking and doing while promoting collective and individual well-being outcomes, social justice, eco-friendly practices, and sustainable growth, involving various stakeholders, communities, and institutions across developed and developing countries. Through a wide range of empirical, methodological, and theoretical contributions, examining the social, environmental, organizational, political, and cultural issues in responsible luxury marketing, this book explores the relationship between luxury consumption, production, and well-being outcomes. It offers a comprehensive overview of how luxury businesses can transform their practices and thus play an active role in promoting positive luxury within the industry and beyond along with enhancing their competitiveness, innovation, and profitability. The idea of well-being outcomes and sustainable growth, as applied in the TLR agenda, calls for synergistic theoretical and practical approaches. The content of this book, through different exciting chapters, will generate novel ideas to promote positive luxury business models leading luxury firms to transform their practices by advancing the current understanding of ethical and responsible business practices, which contribute to individual and collective well-being within the luxury field.

Shaping Tomorrow Today – SDGs from multiple perspectives

Shaping Tomorrow Today – SDGs from multiple perspectives

Author: Sandra Hummel

Publisher: Springer Nature

ISBN: 9783658383190

Category: Education

Page: 378

View: 142

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The volume provides a unique view on multidimensional crises, their interplay, and possible resolutions for sustainable life patterns and is therefore broadly related to the Sustainable Development Goals. Traditional unidimensional and technocratic strategies often fall short. Ultimately, people, their behavior and their habits are at the source of many problems. Therefore, it is imperative to take people, their multifaceted nature and the necessary learning and educational processes into account when striving towards a better life for everyone.

Managing Mobile Technologies: An Analysis From Multiple Perspectives

Managing Mobile Technologies: An Analysis From Multiple Perspectives

Author: Daim Tugrul U

Publisher: World Scientific

ISBN: 9789813278172

Category: Technology & Engineering

Page: 372

View: 598

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This book captures recent research on managing mobile technologies. It provides a handbook-style reference to professionals in different industries to help them manage the very latest technologies that have become a part of every business today.The book reviews multiple perspectives of the challenges brought by the introduction of mobile technologies into our lives. The technical perspective covers major constructs at play; the organizational perspective reviews international cases; and the personal perspective investigates the adoption of emerging applications and their impact.By reviewing multiple perspectives, readers will be able to adopt a tool to manage the complexities and challenges brought by the mobile technologies.

On the Foundations of Happiness in Economics

On the Foundations of Happiness in Economics

Author: Maurizio Pugno

Publisher: Routledge

ISBN: 9781317560845

Category: Business & Economics

Page: 263

View: 133

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Economic growth has extraordinarily increased the availability of market goods to satisfy people’s need for comfort, but at the same time it has also raised great challenges to their working and family life. Will people learn the skill necessary to cope with these challenges and draw full enjoyment from economic growth? On the Foundations of Happiness in Economics explores this question by examining the work of Tibor Scitovsky, author of The Joyless Economy. Given the recent rise of behavioural economics and happiness economics, this book aims to show how far ahead of his time Scitovsky was in his work on individual welfare (or wellbeing). It traces the evolution of Scitovsky’s original thought, arguing that he has been frequently misunderstood, before undertaking formal analysis in order to demonstrate how far his work anticipated or even went beyond the recent advances in economics. This volume also explores Scitovsky’s work in the context of Keynes’ work on wellbeing, offering a new perspective on welfare in the history of economic thought. Other issues discussed in this text regard creativity and social skills, hedonism and eudaimonia, parenting and education, addiction, work/leisure balance, policies for happiness, paternalism, and the quality of economic growth. This book addresses a variety of readers, such as those interested in the history of economics, as well as students and researchers concerned with the economic theory of well-being.

Rethinking Sustainable Development

Rethinking Sustainable Development

Author: Tan Yigitcanlar

Publisher: IGI Global

ISBN: 9781616920234

Category: Political Science

Page: 379

View: 151

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"This book investigates the role of urban, regional and infrastructure planning in achieving sustainable urban and infrastructure development, providing insights into overcoming the consequences of unsustainable development"--Provided by publisher.

Microeconomics

Microeconomics

Author: David Besanko

Publisher: John Wiley & Sons

ISBN: 9780470563588

Category: Business & Economics

Page: 821

View: 363

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Business professionals that struggle to understand key concepts in economics and how they are applied in the field rely on Microeconomics. The fourth edition makes the material accessible while helping them build their problem-solving skills. It includes numerous new practice problems and exercises that arm them with a deeper understanding. Learning by Doing exercises explore the theories while boosting overall math skills. Graphs are included throughout the mathematical discussions to reinforce the material. In addition, the balanced approach of rigorous economics gives business professionals a more practical resource.

Advances in Affective and Pleasurable Design

Advances in Affective and Pleasurable Design

Author: Shuichi Fukuda

Publisher: Springer

ISBN: 9783030204419

Category: Technology & Engineering

Page: 432

View: 562

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This book discusses the latest advances in affective and pleasurable design. It reports on important theoretical and practical issues, covering a wealth of topics including aesthetics in product and system design, design-driven innovation, affective computing, evaluation tools for emotion, Kansei engineering for products and services, and many more. Based on papers presented at the AHFE 2019 International Conference on Affective and Pleasurable Design, held on July 24–28, 2019, in Washington DC, USA, the book provides an inspiring guide for all researchers and professionals in the field of design, e.g. industrial designers, emotion designers, ethnographers, human–computer interaction researchers, human factors engineers, interaction designers, mobile product designers, and vehicle system designers.

The Cambridge Handbook of Psychology and Economic Behaviour

The Cambridge Handbook of Psychology and Economic Behaviour

Author: Alan Lewis

Publisher: Cambridge University Press

ISBN: 1139469762

Category: Psychology

Page:

View: 943

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Psychologists have been observing and interpreting economic behaviour for at least fifty years, and the last decade, in particular, has seen an escalated interest in the interface between psychology and economics. The Cambridge Handbook of Psychology and Economic Behaviour is a valuable reference resource dedicated to improving our understanding of the economic mind and economic behaviour. Employing empirical methods – including laboratory experiments, field experiments, observations, questionnaires and interviews – the Handbook covers aspects of theory and method, financial and consumer behaviour, the environment and biological perspectives. With contributions from distinguished scholars from a variety of countries and backgrounds, the Handbook is an important step forward in the improvement of communications between the disciplines of psychology and economics. It will appeal to academic researchers and graduates in economic psychology and behavioural economics.