Baidu

Baidu

Author: ShinJoung Yeo

Publisher: Taylor & Francis

ISBN: 9781000816426

Category: Social Science

Page: 74

View: 276

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An in-depth exploration of the political economy of the Chinese technology company Baidu which, along with China’s other tech giants Alibaba and Tencent, has emerged as a leading global Internet company. Baidu – not Google – is the dominant search company in China, the largest Internet market in the world, whose impact on the political economy is no longer limited to China, but the broader global market, and in particular the US economy. This book outlines the intense competition within the search engine market and illustrates the inter-capitalist dynamic in the contemporary Chinese Internet sector, and highlights Baidu’s uniqueness on the global stage as it pivots to Artificial Intelligence (AI) and expands into other industrial sectors. ShinJoung Yeo offers a window into the intensifying geopolitical shaping of the global Internet industry, and the contention and collaboration among multinational firms and states to control the most dynamic capitalist economic sector – the Internet. An important and timely analysis for anyone interested in the political economy of the global media, communication, and information industries, and particularly those requiring a better understanding of the Internet industry in China.

Baidu SEO

Baidu SEO

Author: Véronique Duong

Publisher: John Wiley & Sons

ISBN: 9781119368748

Category: Social Science

Page: 160

View: 854

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SEO practices for Baidu and other Chinese search engines are little known in the Western world. However, in order for a company to promote itself successfully in the Middle Kingdom, it is absolutely necessary to go online in China. Chinese SEO is not only about working on the on-site and off-site aspects of a site, there are also many administrative tasks to take into account: the creation of a site in China can pose governmental problems (obtaining a Chinese mobile line, applying for an ICP license, proving that the company is well established in China, etc.) In order for readers to understand how SEO and web-marketing works in China, tips, advice and case studies are presented throughout this book.

Smart

Smart

Author: Frederic Martel

Publisher: HarperCollins

ISBN: 9789352770175

Category: Social Science

Page: 432

View: 786

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Digitization is accelerating globalization tenfold. Social networks have gone mobile: telephone, television and towns have gone 'smart'. How did China manage to create clones of Google, Facebook and YouTube, and build its own censored version of the Internet? How do Arab countries use social networks for their revolutions? Why is there no minister for communications in the US, and why does no one regulate the Internet there? From Silicon Valley to Tokyo, from South Africa to southern India, and all the way to Cuba and Gaza, this unprecedented investigation in the field covers the whole battle of the Internet and its future.Drawing on hundreds of interviews in about fifty countries, Frederic Martel examines the different 'Internets' on five continents. In so doing, he reveals that we are moving not only into a connected, globalized world, but also a territorialized one. Smart shows that the Internet has never been truly global, and that it will become increasingly local.

Silicon Dragon: How China Is Winning the Tech Race

Silicon Dragon: How China Is Winning the Tech Race

Author: Rebecca Fannin

Publisher: McGraw Hill Professional

ISBN: 9780071595414

Category: Business & Economics

Page: 300

View: 841

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If you want to discover the Next Big Thing in technology... ENTER THE DRAGON. You already know that China is the most populated nation on the planet. You already know about the rapid growth of its Internet and the recent development of its technologies. But did you realize that China has... The world's largest number of mobile phone users (500 million) Three times as many engineering students as the United States? A dozen more billion-dollar tech firms than the United States? The fastest growing venture capital market in the world? It's time to face the facts: China is catching up to the United States as a global leader of technology--and, within a few years, may surpass every nation in the world. By modeling their new techno-based companies on successful American ones like Google and Yahoo, a new breed of entrepreneur is leading China through a second Industrial Revolution. Financial journalist Rebecca A. Fannin traveled from Shanghai to Beijing and beyond to speak face-to-face with China’s hottest up-and-comers. For some of these young entrepreneurs, it’s their first interview with the Western press--and their first chance to introduce their companies before the stocks hit Nasdaq. You'll meet smart and savvy self-starters like Robin Li, who made his company Baidu in the image of Google. You'll meet inventors and innovators like Liu Yingkui, who developed software for selling goods over cell phones, not PCs. You'll also meet the American venture capitalists who are searching for deals every day in every corner of China. Whether you're an investor, entrepreneur, techno whiz, or dot-com mogul, you can make peace with the dragon--and profits, too.

Marketing Management in China

Marketing Management in China

Author: Philip Kotler

Publisher: Prentice Hall

ISBN: NWU:35556041036435

Category: Business & Economics

Page: 692

View: 331

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Marketing Management in China, 1st Edition, brings the landmark work of marketing gurus Philip Kotler and Kevin Lane Keller to China. This edition, adapted by Professor Lu Tai Hong of Zhongshan University, takes a journey into a truly Chinese vista of marketing management. With content shaped to reflect the world`s fastest burgeoning economy, this is one textbook the marketing student seeking to understand China cannot do without This adaptation provides hard-to-find and well-researched China cases that offer insights into the local marketing situation. These cases cover a wide variety of contexts, spanning international companies operating in China to Chinese companies that are beginning to venture overseas; to provide readers with a well-balanced understanding At the same time, the text and language has been made more concise and accessible without losing the original Kotler`s and Keller`s depth and insight to the subject. This offers busy executives and students alike, an opportunity to grasp key marketing concepts quickly and effortlessly