Harvesting External Innovation

Harvesting External Innovation

Author: Donal O'Connell

Publisher: Routledge

ISBN: 9781317123552

Category: Business & Economics

Page: 208

View: 651

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A fundamental change in the way organisations approach innovation is taking place. It is driven by the simple realisation that not all the smart people work for just one organisation. Few intellectual property books concentrate on external innovation and more particularly on dealing with external inventors and handling their inventions. Harvesting External Innovation begins by examining the broad subject of innovation, stressing the need to understand its forms and phases, ways and means to encourage innovation. It then addresses the growing phenomenon of external innovation. A number of different approaches to engaging with the external innovator community are then considered, together with real life case studies. Harvesting External Innovation discusses in depth how best to handle intellectual property matters, how to actually work with these external inventors and how to handle their inventions, including a suggested process and check list.

Developing Innovative Organizations

Developing Innovative Organizations

Author: Benoît Gailly

Publisher: Palgrave Macmillan

ISBN: 9780230289420

Category: Business & Economics

Page: 209

View: 459

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Dedicated to the captains and coaches of innovation, this book disucsses in depth the capabilities organizations must develop if they want to grow and compete in an innovation-intensive environment

Harvesting Intangible Assets

Harvesting Intangible Assets

Author: Andrew Sherman

Publisher: AMACOM

ISBN: 9780814417003

Category: Business & Economics

Page: 270

View: 434

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Whether you call it “harvesting intangible assets” or “intellectual property management,” organizations must make the most of everything they have to remain competitive and experience continual growth. In this thought-provoking book, author Andrew J. Sherman shares insights and expertise gleaned from his work with some of the world’s leading companies who have capitalized on intellectual assets such as patents, trademarks, customer information, software codes, databases, business models, home-grown processes, and employee expertise. Featuring instructive examples from organizations including Proctor & Gamble, IBM, and Google, Harvesting Intangible Assets reveals how companies large or small can uncover their intellectual property rights that are hiding just below the strategic surface. You’ll learn how to implement IP-driven growth and licensing strategies, foster a culture of innovation, turn research and development into revenue, and maximize your company’s profits. Smart companies reap what they sow. This book gives readers the tools they need for a profitable harvest.

In the Arena: Unleash your entrepreneurial spirit, make your idea a roaring success

In the Arena: Unleash your entrepreneurial spirit, make your idea a roaring success

Author: Saumita Banerjee

Publisher: LetsAuthor

ISBN: 9788195259021

Category: Business & Economics

Page: 196

View: 374

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Make Your Business Idea Come True. Imagine if you had the ability to know precisely what your customers want, and built a business around it. What if you could minimise the risk of failure when starting something of your own? What if you could act on your idea today and build it into a revenue-generating business? Written by a cohort of successful startup founders, mentors, business strategists and intrapreneurs from around the world, this book answers the question: what is the secret to building products that customers really love and willingly pay for? In this book, you'll learn: —Why you should (or shouldn't) act on your idea NOW —How to develop the mindset of a fearless entrepreneur with a strong sense of purpose —How to make better decisions when outcomes are uncertain, using the DM Canvas and the mental time travel technique —Why you should not spend your time and resources in search of investor funding, but instead delay investments as much as possible —How to design and build products with high chances of success in the real world (instead of speculating and failing) —How the "Innovator's Canvas" can help you build a flexible and robust business model —How to tell your story to get the attention of your customers —How to create valuable IP, not just patents to show in your pitch deck —BONUS: Be remarkable and stand out from your competition —BONUS: How you can build a culture of fearless innovation Each idea is unique, but there is a universal process to innovate. Buy this book to test your idea, unleash the entrepreneurial spirit within you and make your idea happen!

Media Strategies

Media Strategies

Author: Jane Johnston

Publisher: Routledge

ISBN: 9781000246599

Category: Business & Economics

Page: 352

View: 621

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Media Strategies maps the complex and disruptive media environment for the communication professional and provides the tools and methods to work effectively within it. Increasingly, communication professionals need to be accomplished content managers, capable of employing an arsenal of multi-media tactics across different platforms. This book presents new and innovative approaches to media relations, brand journalism and content management, providing practitioners with the tools to creatively develop, share and deliver strategic media assets and ideas that cut through the cluttered digital environment. The authors also demonstrate that personal and traditional skills are as important as ever, including the ability to tell stories, create memorable media pitches, write and lay-out media materials, and develop credibility and trust in relationships. Media Strategies sets a new agenda for anyone seeking to build a career as a professional communicator. It includes examples from around the world, from corporate, political, government, not-for-profit and activist communication and public relations practice. 'The game has changed. Communications professionals should look to this as their guide when navigating a swiftly changing media landscape.' Ross Healy, Brand Social Media Specialist 'Media Strategies cuts through the hype to show how you can build your skills and excel as a communicator in both traditional media and the disruptive digital media platforms.' Elissa Trezia, Financial Technology PR Executive, Indonesia 'An excellent guide to the complex media landscape.' Catherine Archer, Academic Chair, Strategic Communication, Murdoch University

Notions of Community

Notions of Community

Author: Janey Gordon

Publisher: Peter Lang

ISBN: 3039113747

Category: Language Arts & Disciplines

Page: 310

View: 700

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This volume gets beyond simple descriptions of the values and processes involved in community media and is deliberately seeking argument and structured debate around the issues of this vibrant sector of the media. The contributors examine the dilemmas that have emerged within this sector and provide an incisive overview. The chapters use case studies and data research to illustrate the major debates facing community media, along with a sideways look at the dilemmas that community media practitioners and their audiences must engage with. This collection provides an international perspective and covers the traditional formats as well as newer media technologies. It also gives some intriguing examples of community media, which get beyond simple good practices.

Intellectual Property Rights and Climate Change

Intellectual Property Rights and Climate Change

Author: Wei Zhuang

Publisher: Cambridge University Press

ISBN: 9781107158085

Category: Law

Page: 434

View: 191

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This book provides legal interpretation of the TRIPS Agreement for facilitating innovation of and access to environmentally sound technologies.

Performing Image

Performing Image

Author: Isobel Harbison

Publisher: MIT Press

ISBN: 9780262350808

Category: Social Science

Page: 256

View: 579

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An examination of how artists have combined performance and moving image for decades, anticipating our changing relation to images in the internet era. In Performing Image, Isobel Harbison examines how artists have combined performance and moving image in their work since the 1960s, and how this work anticipates our changing relations to images since the advent of smart phones and the spread of online prosumerism. Over this period, artists have used a variety of DIY modes of self-imaging and circulation—from home video to social media—suggesting how and why Western subjects might seek alternative platforms for self-expression and self-representation. In the course of her argument, Harbison offers close analyses of works by such artists as Robert Rauschenberg, Yvonne Rainer, Mark Leckey, Wu Tsang, and Martine Syms. Harbison argues that while we produce images, images also produce us—those that we take and share, those that we see and assimilate through mass media and social media, those that we encounter in museums and galleries. Although all the artists she examines express their relation to images uniquely, they also offer a vantage point on today's productive-consumptive image circuits in which billions of us are caught. This unregulated, all-encompassing image performativity, Harbison writes, puts us to work, for free, in the service of global corporate expansion. Harbison offers a three-part interpretive framework for understanding this new proximity to images as it is negotiated by these artworks, a detailed outline of a set of connected practices—and a declaration of the value of art in an economy of attention and a crisis of representation.

The Sustainable Enterprise Fieldbook

The Sustainable Enterprise Fieldbook

Author: Jeana Wirtenberg

Publisher: Routledge

ISBN: 9781351279949

Category: Business & Economics

Page: 320

View: 764

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Today, managers and leaders of organizations, in both the private sector and civil society, are being challenged as never before to find ways to play a proactive role in addressing the concerns of sustainable development. But they are often overwhelmed by a bombardment of conflicting messages from the media, shareholders, customers, employees, and NGOs. The Sustainable Enterprise Fieldbook helps managers deal with this confusion. It teaches them how to strike a better balance, moving from an "either/or" mind-set to one that holistically embraces social, environmental and economic issues simultaneously. It addresses the "what" ("what is a sustainable strategy for a company or organization?") as well as the "how" ("how do we go about building a sustainable enterprise?"). The Sustainable Enterprise Fieldbook has been put together by an outstanding network of experts from business (Microsoft, Sony, Philips, and AIG), consultancies, and academia. Its aim is to teach and guide leaders, managers, practitioners, students, and professors in every sector of society, and in every industry, in creating a successful and sustainable enterprise. By making the steps needed clear, understandable, and simple to follow, the book naturally engages readers in their journey and encourages their participation in three key ways: by increasing their understanding and awareness of what sustainability means at a conceptual and practical, as well as a personal, level; by energizing and expanding people's commitment to building sustainable enterprises; and by providing readers with extensive tools and techniques so they can individually and collectively take actions that will improve the social, environmental, and economic performance of their organizations in both the short and long term. Each chapter of the book illustrates through models, tools, cases, stories, and examples from a wide range of companies how to integrate sustainability into the day-to-day realities of running a business. Managers are coached, facilitated, and guided to enable them to create a better balance between the short and long term, to help them to become change agents in their organizations and to provide answers to the question "How do I make a difference?" Some of the areas covered are leadership, strategy, managing change, employee engagement, metrics and measurement, networks, and globalization. Readers of The Sustainable Enterprise Fieldbook will find access to the innovative Living Fieldbook, which is an online community support service providing ongoing updated assistance in building a sustainable enterprise. The Sustainable Enterprise Fieldbook offers an ingredient that has been missing in the enormous outpouring of information on organizations and sustainability: an holistic integration of solutions, which will make the journey personal for each reader.